Video-interview with Mr. Cristian Ducu. He speaks about the Romanian training market, business ethics in Romania and the role of the Ethics and Compliance Officer in organizations.
His main ideea is that the current crisis has been artificially induced in the Romanian market by certain big players which have a huge interest in undermining the Romanian economy. The media in conjunction with several economic institutions created a mass-panic that lead to bankruptcy, to cutting training budgets, to firing without discrimination good and bad employees, to limiting services and so on.
In this situation, those that have an open mind and a dynamic business view will understand that it is the best moment to find better, more qualified working-force. In the same time, they should introduce more strict performance indicators to have a better view over the fluctuations of the business and make the necessary adjustments.
The current economic context is also a good opportunity to separate correct businesses from those breaking the law or treating bad their employees, partners, the environment and other stakeholders. It is the time to add value to the organization through adopting special Ethics and Compliance Management Systems, through adopting an attitude that favors Business Ethics.
And this is the reason for hiring an Ethics and Compliance Officer. His job makes perfect sense when so many internal and external factors threat the health and the performance of the organization.
Although he is not an universal solution, he can make the difference on longer-term between companies that work with devoted customers and companies that have a big flow of clients. In the later case, the performance risk is greater and it may easily lead to bankruptcy. In the former case, the client devotion, given not by the uniqueness of the product or service, but by the way the company treats the customer and how the company does business, will ensure a continuous activity for the company.
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